Adiant

How to Create Unforgettable Ads

Paid content best practices

So you want to execute unforgettable, clickable and convertible ads?

We are the original content-style native ads provider, going all the way back to 2008. Since then we have seen the ad format take off.

Over the years we’ve learned a few ways to really make an ad stand out from the rest and we want to share our best practices with you.

1
The Basics: Anatomy of an Ad
Sample Ad

Ad image sizeImage Size:

At least 1200 w x 628 h pixels
Under 2 MB (JPG preferred)

Ad copy lengthCopy Length:

25 characters is the maximum amount of characters we can accept for the short description and 100 characters is the maximum amount for the long description.

Please note: Not all short descriptions and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together.

2
A Picture is Worth a Thousand Words

Advertising is all about images, so choose yours carefully.

Nobody wants to see a model. It's shocking we know! Consumers want to see real-life people in natural settings. So pick images that don't look staged or posed.

Celebrity images work, but only if they are relevant to the content you are promoting.

Images should be simple, without a lot of background noise, and have one focal point.

Pick images that don't look staged or posed.

Images should be clear, have bright colors and not be pixelated.

3
Ad Copy That Rocks And a Killer Headline
  • This is the second most important element in creating a winning native ad. Use language that excites the audience.
  • Be positive and make a statement, but please don’t SHOUT! Writing in all CAPS or using excessive exclamation marks have been proven to turn off readers because it doesn’t seem genuine.
  • Entice the reader to click on an ad by using leading questions or statements. Make them want to know more.
  • Keep in mind, on our network, we may show any combination of Image, Short Description and Long Description. Both the Short Description and Long Description should make sense together and separately.
  • Keep it short, you only have 25 characters for the Short Description so make it count! You have 100 characters for the Long Description, so that is the place to do your explaining.
  • Again, be exciting and engaging, make your audience want to click on your ad to know more!
Ad sample 1
Ad sample 2
Ad sample 3
Ad sample 4
4
Some Things to Avoid

Images:

  • Images should not be grotesque, overly sexual or offensive
  • We do not accept images with text or logos covering the image. Please keep the image as clean and uncluttered as possible.
  • Please do not use images with tags or copy

Ad Copy and Headlines:

  • Don’t use ALL CAPS - no one likes to be yelled at
  • Please do not use the words: Hate, News, Guarantee
  • Do not use your URL or phone number in the copy
5
One More Thing...
A/B Test. We’ve done a lot of experimenting and images have a huge impact on content-style ads. When testing be sure to focus on trying ads with different images, as opposed to just different copy. This can make all the difference and increase engagement.

You’ve got targeting options!

  • Geo-Targeting
  • Day-Parting
  • Behavioral Targeting
  • ReTargeting
Tie your ad copy and image into what is on your landing page, this ensures that the clicks you receive will be from the customers you want.

Adblade offers various pricing structures depending on what type of advertising strategy you have. Please contact us and will be happy to explain.

The cost-per-click (CPC) you pay will be based on your ads click-through-rate (CTR) and your overall Quality Score across our network. The higher the CTR and Quality Score the lower your CPC will be.

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What Are You Waiting For? Let’s Start Advertising!